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17 News Found
US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth
In OOH News By M4G Bureau - August 27, 2021
Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.
‘DOOH industry is bullish about transit media’
In OOH Solutions By Pray Jani - August 18, 2021
Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
‘Apples-to-apples approach to measurement absolutely necessary’
In Viewpoints By Rajiv Raghunath - October 29, 2020
A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.
Fabian Cowan, President, Posterscope India to address 2nd Transit Media Talks in Mumbai on Feb 6
In OOH News By M4G Bureau - January 23, 2020
Fabian Cowan will be sharing his perspectives on the theme -- ‘Are agencies willing to bet bigger on transit media?’
Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report
In Research By M4G Bureau - April 10, 2019
“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas
Apple’s iPhone X banks on high brand recognition
In Campaigns By M4G Bureau - November 29, 2017
The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images