Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.
Apart from regular vinyl branding, Ola provides engaging opportunities via its Play platform and interactive experience to passengers
The defaulting firms will be de-registered from the civic body and then civil action will be initiated against them.
The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.
A well defined strategy and strong understanding of the category helped the agency in winning the creative mandate across media channels.
The bottle included a'Thandak Zone' where mist fans gave relief to the mela visitors from the heat outside. The mist fans threw cool air with a...
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport...
The event division will explore new business opportunities in experiential marketing, among other key areas
Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as...
Both agencies will work independently in all the markets and have separate teams
