Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
The agency will be headquartered in Gurgaon
DAVP advertisements promote government policies, schemes and events
Zenith now handles the brand’s media duties in 26 countries, which includes India.
Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets
Saif brings with him 15 years of experience in media wherein he has been with Group M for last 7 years before joining Madison Media.
Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India
The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas...
