The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry...
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies...
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul...
7 specialist agencies had pitched for the mandate
Vodafone innovates with'Choose Your Number'
The lighting company has lit up OOH formats in dark spots of cities like New Delhi and Mohali to make those areas safe for commuters and...
Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
The OOH firm focused on high congregation points in the city
