To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement...
The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth
The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
The agency also bagged the outdoor media mandate for two additional regions -- Delhi & Rajasthan circles
The campaign will culminate in mid-October
Bright Outdoor Media executed the brand's 30-day campaign in Mumbai
Global Advertisers won the award for developing innovative and cost-effective media strategies for some of the leading brands in the real estate sector
DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers
The outdoor campaign has been executed on mobile hydraulic vans
Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains
