It's now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for...
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Executed by Bates Chi & Partners the innovation has been carried in a Divider Unipole to double its impact
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
