Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they...
Anita Nayyar will be sharing her perspectives on OOH and impact advertising
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
Selected tennis highlights will be shown in 13 UK cities
Dr Jain will be speaking on the theme of 'How a growing DMRC network is creating greater advertising opportunities'
