This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
Understanding the perspective of the client community is an important priority for the OOH industry, says WOO President Tom Goddard
Aims to to connect with world's leading advertisers and agencies across five continents
Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements
Following global expansion and continued strong local demand, unified retail media platform, Zitcha, has appointed Josh Forsyth as APAC sales lead. Australian-headquartered Zitcha, which operates across...
“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal
Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.
MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
13 Gold prize winners selected from among winners of the national Digital Creative Competition will go forward to compete for the ultimate prize – the Ocean...
