Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke...
Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India...
‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’
Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign...
Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail)...
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.
