Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for...
The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and...
The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
The scope of work as Chief Consultants for Outdoor Solutions involves a thorough study of the existing outdoor advertisement policy and preparation of concept plan.
Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media
The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.
With the new OOH media creative and innovation arm, RoshanSpace aims to offer unique individuality and clutter breaking perspective for its clientele.
The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved...
