Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out-of-home campaign for the much-awaited 'Spider-Man: Far from home'
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
She has been with the association since 1991
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at...
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
