Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies...
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
The telecom major tied up with Magic Bus NGO to give winners of the contest the opportunity to walk onto the field with the IPL cricketers
The entries were graded across four criteria: Concept, Activity, Amplification and Results
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
Prodigy Communications and Marketing has executed the building wrap around Pantaloons Mall which will be up for 3 months
The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building...
The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the...
Geometry Global India executes the Lifebuoy activation across 1,500 rural schools in UP and Maharashtra
