Surendra Shenoy is central to BSNL's brand building in the Karnataka Circle and undertakes major brand visibility initiatives that include OOH advertising on traditional and digital...
The conference will feature a panel discussion on 'What will it take for brands to plan big for Karnataka OOH', addressed by Abhijit Sengupta, CEO, OAP;...
The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as...
Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and...
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all...
The agency has been appointed with a vision to build the long lasting brand recognition; the account is going to be handled by the Bengaluru division...
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack...
The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
