The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.
The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand...
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand,...
The latest series provides high energy efficiency OOH lighting and extra-long produt lifespan
oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
