The brand’s country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites. The campaign highlights a...
An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners,...
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites
The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of...
The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi
Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur
Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of...