Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The...
Along with static media, the tender allows digital panel installations as well as innovative advertising opportunities of Metro trains
The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications
Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing...
With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to...
Arun Murthy appointed as VP - Business Development; Tanushri Roy as Business Head Corporate Sales – West; and Preeti Bagga as Business Head Corporate Sales –...
Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India
The brand launches an extensive OOH campaign for Appy Fizz, featuring its new brand ambassador, Salman Khan. The campaign aims to further strengthen the brand’s connect...