Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common...
Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017
The installation was done to showcase the width and expanse of Idea 4G where multiple consumers enjoyed seamless internet experience.
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a...
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Companies are pushing agencies with outdoor solutions that target right audience at right location
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the...
The bottle included a'Thandak Zone' where mist fans gave relief to the mela visitors from the heat outside. The mist fans threw cool air with a...
