Abhishek Shah, former marketing leader at IKEA India, has joined BharatPe as the Marketing Head
E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years
ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption
Unilever Hamam’s Hamam Waterproof Saree campaign has been shortlisted in the category ‘Glass: The Lion For Change’
The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country
Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions
The campaign will be rolled out through ATL & BTL activations for a period of 3 months
The 1st 24- hour premium Gujarati language channel will be launched with heavy OOH branding across 23 major towns of Gujarat along with cinema branding
The multiplex brand aims at increasing advertising revenues from AOR agencies
From rallies to free pick & drop services, the brand left no stone unturned in its #ActivIndia movement that aimed at driving Indians to polling booths
