As prelude to the much hyped Bengaluru Marathon, adidas executed a brand activation at Koramangala Indoor Stadium in Bengaluru to promote its newest footwear range'Boost' through...
Dipankar Sanyal has been promoted to CEO, Platinum Outdoor, while Jayesh Yagnik takes on the role of COO, MOMS.
Pidilite's Fevicol Marine branded life jackets were distributed to the volunteers who take the responsibility for immersing idols of Lord Ganesh in the sea.
With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the...
Working mostly in sub-towns and rural areas of India, DAVP faces lack of infrastructural growth in these places to spend enough money and garnering awareness. The...
Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location,...
In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of...
The biggest, at 57 square metres, is in the arrivals baggage hall at Stavanger's Sola airport.
Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost...
According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems...
