The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata
The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience
Pantaloons engaged 300 students from prominent art colleges in Kolkata who created the alpana along with some 100 local residents.
Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.
Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.
The campaign was executed in Mumbai and Bengaluru, using mainly large formats
The high visible branding which will run for 6 months has been rolled out in association with leading OOH firm Atin OOH
The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
