Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection

In Digital OOH By M4G Bureau - April 05, 2024

Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality

MSMA ties up with Fugumobile to bring in the wow factor into OOH

In OOH News By Sakshi Sanghavi - April 03, 2024

MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns

ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana

In Digital OOH By M4G Bureau - February 26, 2024

The 3D activation has been executed in Sion, Mumbai

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

Clutter-breaking OOH campaign by Vredestein

In Campaigns By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

Pikasso Jordan extends its advertising concession with The Abdali District in Amman

In OOH News By Rajiv Raghunath - December 05, 2023

Pikasso Jordan will deploy a new range of digital displays that include 4 new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems.

Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase

In Digital OOH By Rajiv Raghunath - December 01, 2023

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.

SEPL Visual Solutions to showcase interactive display products at DDX Asia expo

In OOH Solutions By M4G Bureau - November 30, 2023

SEPL Visual Solutions specialises in innovative Absen Outdoor Naked-eye 3D LED walls and will be participating as exhibitor at DDX Asia - the one-stop exhibition of digital display solutions for retail and OOH industries, to be held at the Nehru Centre, Worli, Mumbai, on December 8-9, 2023.

The Crown Estate lights up London’s West End with delightful Christmas pigeons OOH spot

In Digital OOH By M4G Bureau - November 27, 2023

The campaign debuted with a 10-minute takeover of the Piccadilly Lights, using Ocean’s DeepScreen OOH activation to create a delightful, bespoke 3D story

Tech & creativity driving S Korean OOH growth: Daewon Kim

In OOH News By Rajiv Raghunath - November 09, 2023

Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region