Ocean has announced a 3-year partnership with the Marine Conservation Society that will enable the charity to magnify its campaigns and engage millions of people in...
The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’...
Raman Kalra, Partner, Entertainment & Media Sector, PwC India laid the founding session of ‘How emerging media consumption patterns impact OOH’ at the 13th edition of...
The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry...
India is recovering from aftereffects of demonetisation introduced in Q4 2016 and the currency deficit faced during this period has helped the country leap frog towards...
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the...
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme...
