BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital...
From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns...
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.
Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its...
The activity was live for 15 days, which saw the participation of around 152 women per society.
The win comes hot on the heels of DDB's strong performance at the Regional Agency of the Year Awards, which took place in December last year.
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
A path breaking idea, sometimes delves into the simplest of all thoughts! HUL promotes Lifebuoy and the habit of washing hands before meals at the Maha...
