OOH Sure!
‘We connect digital marketing & DOOH’
‘We connect digital marketing & DOOH’
Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.
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CampaignsDS Group launches ‘Living Billboard,’ A Green Plantation Drive
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Digital DisplayTimes OOH installs curved LED videowall at Goa Airport
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CampaignsTommy Watches’ ‘Time For A Hilfiger Holiday’ campaign
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Markets in Focus‘The OOH market here is functional and consistent, but it is still primarily local.’