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‘OOH is an important channel to connect with corporate audiences’
‘OOH is an important channel to connect with corporate audiences’
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.
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‘OOH is an important channel to connect with corporate audiences’
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CampaignsAmul turns its billboard into a human pyramid for Janmashtami
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Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report
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Company NewsLaqshya Media wins exclusive advertising rights at Vizag’s new airport
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Campaigns
Stella Artois answers a billboard invitation with one of its own