OOH Sure!
‘OOH is an important channel to connect with corporate audiences’
‘OOH is an important channel to connect with corporate audiences’
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.
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Pantene turns Singapore commuter corridor into an immersive OOH brand experience
Grogu takes over Sankofa Square fountains in immersive OOH activation
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NZ Post uses hyperlocal OOH to remind New Zealanders of their nearest branch
Puma becomes PVMA for PV Sindhu
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‘Let’s create an empathetic space for women’
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‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Hocco turns Mumbai’s streets into a moving ice cream carnival
The campaign is executed in partnership with Wrap2Earn
Uber expands Bike & Auto visibility with large-scale transit-led OOH campaign
The campaign is executed by Say It Loud Media in Delhi NCR, Chennai, Mumbai & Hyderabad
IRTH brings larger-than-life handbag installation to Mumbai’s Western Express Highway
The campaign is executed by Platinum Outdoor
Air Transat turns rising World Cup ticket prices into clever OOH across Toronto
The campaign is created by Courage Montreal
KFC Australia turns the Zinger Burger into an outdoor spectacle
Created with Melbourne-based independent agency Sunday Gravy
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
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Campaigns
KFC Australia turns the Zinger Burger into an outdoor spectacle
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CampaignsPantene turns Singapore commuter corridor into an immersive OOH brand experience
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Campaigns
Hocco turns Mumbai’s streets into a moving ice cream carnival
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Campaigns
IRTH brings larger-than-life handbag installation to Mumbai’s Western Express Highway