OOH News ‘OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani ‘OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani Published on September 3, 2019 By admin Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry Related Topics: Trending Creative Concepts GymNation drops the most heaviest billboard in Dubai Campaigns AMFI uses announcements on state bus stations for its investor awareness campaign Campaigns IKEA’s ‘Halloween Essentials’ OOH campaign Campaigns KFC takes festive OOH campaign to the skies with ‘Feastival’ Campaigns PlayStation unleashes fury with literally slashed OOH campaign Insights If content is king, technology is the kingmaker: Ashish Limaye on how tech is reshaping the OOH experience