Media Planning & Buying

Orienta Cine Advertising to market Landmark signages

The iconic Landmark signages have been put up by HS Ad India at Ambience Mall in both Gurugram and Vasant Kunj, Delhi

Published

December 13, 2018

Orienta Cine Advertising is partnering with HS Ad India to handle the marketing of the iconic Landmark signages at Ambience Mall both in Gurugram and Vasant Kunj, Delhi.

The company will sell the advertising spots to agencies and brands for the displays. These signages are made up of 63 curved LG OLED panels that are highly versatile, making them ideal for various promotional purposes, such as advertising of high-end products. Landmark has features like AR, Wi fi (to run contest), sound output and 360 degree visibility .

Orienta Cine Advertising has so far been dealing with cinema advertising but with this partnership, the company forays into mall media marketing.

Commenting on this, Ketan Lakhani of Orienta Cine Advertising said, “As of now in India digital media requirement is growing at around 30% and in the future the preference of the client will be more for digital because they are environment friendly and offer great flexibility in terms of communications.”