Media Planning & Buying
Madison Media wins Raymond Group Media AOR
Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.
Madison Media announced that it has been appointed as the media AOR (Agency on Record) for India’s leading textile, apparel and fashion retailer, Raymond Limited. Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH. We are delighted with this new win and are confident that we can add substantially to building the Raymond group brands, said Gautam Kiyawat, Group CEO, Madison Media Group.
Incorporated in 1925, Raymond transformed itself from being an Indian textile major to a global conglomerate. In addition to its successes in fabrics, the Group today comprises diverse businesses including branded apparel, denim, cosmetics & toiletries, engineering tools and hardware, auto components and prophylactics in national and international markets.
Commenting on this development, Mrinmoy Mukherjee, Director, Marketing, Raymond Limited said, “Raymond requires an expert media advisor and partner. We are delighted to have Madison on board as our media partner. Their leadership status as one of the best integrated media solutions agencies in India and well-integrated service & processes will help our brands scale newer heights of success.
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