Media Planning & Buying

Havas Media India wins integrated media duties of Assetz

With a deep understanding of the real estate market, Havas Media Bangalore office will handle the integrated media duties for Assetz estimated at around Rs 15 crore, including OOH activities

Published

October 21, 2014

Bhawana Anand

Havas Media India has been awarded with the integrated media duties of Assetz Property Group. The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bangalore office. The mandate also includes the OOH medium.

Assetz Property Group is in the business of real estate development and business portfolio management developing projects across residential, commercial and mixed-used asset classes in India.

Commenting on the association, Ben Salmon, CEO, Assetz Property Group, said, “Havas Media has a deep understanding of the real estate market. Their global credentials, thought leadership and cross media experience with digital focus impressed us. Their passion and clear understanding of our brand needs made them our preferred choice.

Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “This is another important integrated media win for Havas Media on the back of our MTS India and World Kabaddi League win. We are delighted to partner with Assetz and contribute to their growth.

“Assetz has a unique business proposition – it is an interesting brand to work with. Havas Media’s digital at core approach and meaningful brands framework will add a lot of strategic value to the brand, explained Mohit Joshi, Managing Director, Havas Media India.