Connect with us

Printing Media & Machine

Kinetic North America relaunches Lively Production

The Lively Production team will coordinate the removal of the vinyl with OOH media vendors. It will also be involved in product selection, and production logistics

Published

on

WPP’s Kinetic North America has recently announced the relaunch of its print production management company Lively Production with new eco-friendly production options. In addition to bringing back production itself, the relaunch includes two new offerings: Lumactiv, an eco-coating that mimics the air purifying effects of trees; and a programme called Upcycled Brand Equity, which turns retired OOH ads into usable products like tote bags, wallets and cardholders. The Lively Production team will coordinate the removal of the vinyl with OOH media vendors. It will also be involved in product selection, and production logistics, says a report published in MediaPost.

Participating brands will reportedly cover the cost to transform the billboard vinyl into so-call “upcycled” products that they will then use as a consumer engagement tool.

As regards the Lumactiv coating system, it can be sprayed on billboard vinyl or any other printed OOH format. Lively Production will be partnering with outdoor advertising vendors to coat the advertisement structures themselves with the goal of turning billboards, bus shelters, and bus wraps into giant air filtration systems purifying city air pollution every day.

Advertisement

To further enhance its eco bonafides, the agency has also worked with key vendor partners to create what it says is the first Eco-index that will enable OOH media plans to be assigned an environmental impact score.

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.