Vodafone UK appoints Leo Burnett

Vodafone UK has appointed Leo Burnett as its new strategic and creative agency.  The announcement follows a highly competitive pitch process that kicked off in September and was run by the AAR.

Leo Burnett will create a distinctive long-term platform for Vodafone UK, developing all ATL and digital comms for the brand. The agency’s first work for the brand will launch this summer.

Maria Koutsoudakis, Brand Director at Vodafone said: “We are delighted to announce that Leo Burnett has been appointed the lead creative agency for Vodafone UK across our consumer and B2B business.

In what was a very competitive pitch process, we were consistently impressed with the strategic and creative strengths that Leo’s can bring to our brand and feel they are the perfect partner to help us bring our vision of Vodafone as the trusted digital partner for UK families and businesses to life. Leo’s has an impressive body of work and proven track record and we are excited to see the brand continue to go from strength to strength with their partnership.  A lot of work went into the pitch process from all sides, so we’d also like to thank all the agencies that took part and AAR for their support.”

Carly Avener, CEO of Leo Burnett UK commented: “2023 was a standout year for Leo’s. Kicking off 2024 with such a big win against some of the best agencies in our industry is testament to the strength of our brilliant team. We are delighted to welcome Vodafone to the fold. They have a clear ambition to be the trusted digital partner for all UK families, and our unique brand of populist creativity is the perfect match to bring that to life”.