Congress on a highway visibility ride with FleetAds

The party goes for Container Fleet branding with 1000 containers being branded with the ‘Ab Hoga Nyay’ campaign

Having tapped cities and districts across the country with its election campaign, the Congress party, in partnership with FleetAds, a specialist agency dealing exclusively in Container Fleet Advertising, is now tapping highways with heavy branding.

The national party has given the contract for branding on 1000 containers running on the National Highways’ key routes connecting Mumbai, Guwahati, Chennai and other cities with each container running for 5000-6000 kilometers in a month’s time. These moving billboards offer 600 sq.ft of branding space on both sides where the ‘Ab Hoga Nyay’ campaign has been plastered with various creatives.

The company is also providing monitoring services through GPS enabled tracking where the movement, location and other significant information regarding the container can be tapped. The idea is to target the masses traveling through the highways covering large parts of the country. The entire campaign has been executed for a month’s duration ending on May 17th.