JCDecaux wins 15-year street furniture ad rights with focus on sustainability in key Danish city
By M4G Bureau - April 26, 2022
The eco-friendly range of equipment will have a high degree of recyclability
JCDecaux SA has announced that its Danish JV company AFAJCDecaux won the 15-year exclusive street furniture contract with Aalborg which is the third largest city in Denmark. This agreement includes both analog and digital advertising faces with the possibility to display full motion content in the pedestrian area.
The new eco-friendly range of equipment with a high degree of recyclability includes bus-shelters equipped with sensors increasing the light intensity when passengers are around as well as a new specific Plusbus shelter designed by the renowned Danish Architect Knud Holscher for the new BRT public transport system and automatic public toilets.
The maintenance of all street furniture will be performed exclusively with electric scooters and hybrid vehicles.
Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are very pleased to continue our long-term partnership with Aalborg which started in 1992. With 90% of the awarding criteria based on quality of design, maintenance and functionality, Aalborg is a very good example of street furniture’s positive contribution to carbon neutrality. This is why Denmark is one of the most advanced country in the reduction of carbon emissions.”