Campaigns

Gemini Oil goes in for stadium branding at IPL

With its partnerships with Rising Pune Supergiants, Gemini Oil went into extensive stadium branding in the grounds where the team played.

Published

May 4, 2016

Satarupa Chakraborty

Partnering with Pune Supergiants as their’official healthy cooking partners of Rising Pune Supergiants’, Gemini Oil has upped its OOH visibility by branding the stadiums where Pune Supergiants played. Using hoardings and wall panels, Gemini attempts to tap the large audience that IPL is already catering to.

Raghu Iyer, CEO, Rising Pune Supergiants remarked, “We are happy to collaborate with Gemini as the’healthy cooking oil partner for Rising Pune Supergiants. Gemini, the No.1 edible oil brand in Pune and Rising Pune Supergiants share common values of leadership and are both favourites of the people of Pune. Gemini Oil is ranked as the highest selling edible oil in Maharashtra.

Neelima Burra, CMO, Cargill Foods India, stated, “Indian Premier League is the biggest cricketing event in the country and we are pleased to associate with Rising Pune Supergiants as their official healthy cooking oil partner. Association like IPL helps us in creating consumer and trade engagement, affinity and advocacy. We are undertaking a high decibel 360 degree campaign that involves incentive schemes for trade partners and employees, on-ground visibility at stadium and outdoor advertising, digital campaign and high visibility on the shop floors. We have also made changes in the Gemini packaging incorporating their superstars’ visuals which we believe will attract more consumers and increase loyalty towards the brand.

Gemini is also doing retail activation through the attached POSM at the store. “This coupled with the ongoing consumer offer will help us integrate these initiatives towards business delivery, Burra added.