A Varanasi based media owning firm, Brand Promoters, has acquired the tender for Smart Toilets on a BOT basis under the Smart City Project aligned with the Swachh Bharat Program. Totally 35 smart toilets have been permitted to build, out of which close to 15 are ready. The others are expected to get operational in the coming months. All these toilets, made with modern amenities and in an eco-friendly manner, offer 3-4 branding & advertising units’ of 20/10 feet along with rooftop branding on each toilet, which makes it an attractive proposition for advertisers. The contract has been awarded for 30 years.

Pankaj, Director of Brand Promoters, says he plans to design this format to attract every category of brands including Food & Beverages, traditionally not a big spender on public utility as a format to advertise. “’Therefore, I  Love Banaras ’ signages are also being crafted to make these public utilities a selfie point for the masses and interesting for brands at the same time,” Pankaj further shares.