BMW flies through aerial outdoor
By Satarupa Chakraborty - November 09, 2015
BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.
Greenline has already been part of BMW's all traditional OOH formats such as billboards and hoardings to promote the brand's X-5, X-6 and X-7 series of car. The aerial OOH is one-of-its-kind and created to render a larger-than-life effect. The helicopters have already flown for about 4 hours in the zones permitted by the ATC in both Ahmedabad and Mumbai covering the prime locations. Onlookers were amazed at the activation that hovered around places like Sabarmati, Gandhi Road etc in Ahmedabad and Nariman Point, Lower Parel, Bandra and important locations in south and north Mumbai. The vinyl banners with BMW's logo have been printed and fabricated abroad for better aesthetics. Similar activation will now take place in Hyderabad, Bengaluru, Chennai and Chandigarh after this Diwali.