AD Media OOH secures exclusive rights for promotional displays on Mumbai’s rail network

AD MEDIA OOH has secured exclusive rights for promotional kiosks and product displays on a significant portion of the Mumbai suburban railway network. The agreement, which takes effect in July 2025 and runs for a period of three years, covers a total of 40 stations across the Western and Central Lines.

The Western Line portion of the contract includes 29 stations, spanning from Churchgate to Virar. The Central Line rights encompass 11 key stations, among them Chhatrapati Shivaji

Maharaj Terminus (CST), Dadar, Kurla, Thane, and Kalyan. These locations are major hubs of commuter activity, with the Mumbai suburban rail system as a whole serving over 7 million passengers daily. The inclusion of stations like CST and Dadar is particularly notable, as these are critical interchange points that see some of the highest footfall in the city.

The rights granted to AD MEDIA OOH are specific to promotional kiosks and product displays, providing a distinct form of advertising that goes beyond traditional billboards or digital screens. These spaces are designed to facilitate direct brand-to-consumer engagement, allowing for product showcases and interactive experiences in high-dwell-time environments. The three-year duration of the contract provides stability for long-term planning and campaign execution.