Contracts & Investments
TVS Motor appoints Dentsu as consolidated media agency
Prior to this, Madison World held the account
TVS Motor Company has appointed Dentsu as its consolidated media agency, shifting its integrated media planning and buying mandate from long-time incumbent Madison World following a competitive multi-agency pitch.
According to industry sources, the mandate was awarded after a multi-stage evaluation process conducted with pitch consultancy firm Minus Kearney. The development marks one of the largest media account movements in the Indian automotive sector this year.
The account, estimated to be worth around ₹200 crore annually, covers integrated media strategy, planning and buying across television, digital platforms and emerging media channels.
The win further strengthens Dentsu’s presence in the mobility sector as TVS Motor continues to expand its marketing investments to support its growing portfolio of internal combustion engine (ICE) two-wheelers, premium motorcycles and electric vehicle (EV) offerings across India.
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