The new AC Rakes will be branded with fleet graphics lasting for longer period of time by effectively communicating the brand messages to the target audience.
The company will be solely responsible for creating unipoles and cubes at the road dividers in the main junctions across Siliguri.
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
OOH is expected to grow at a moderate rate of 4.3 per cent.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.