Contracts & Investments
oOH!media rebrands Adshel as ‘Commute by Ooh’
The Adshel merger with oOh!media was completed 3 months earlier
Australia’s oOh!media has officially integrated street furniture business Adshel into its business, rebranding the assets under the new ‘Commute by Ooh’ banner. This move comes six months after the announcement that oOh!media would buy Adshel for $570m, and fewer than three months after the deal was completed.
Mumbrella quoted oOh!media CEO Brendon Cook saying, “Our long-term strategy is to offer a diverse portfolio of media and advertising opportunities to reach the right audiences, at the right time, with contextually relevant creative.”
“The Commute by Ooh products, environments and audiences really builds upon our A World of Unmissable proposition, with brands being even more Unmissable during both the journey and at the destination. We are now well placed to accelerate the growth of our business and see out of home reach 10% of the total media spend, by showing more advertisers the value we provide to brands and how our assets can help build their brands,” he added.
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Markets in Focus‘The OOH market here is functional and consistent, but it is still primarily local.’