Contracts & Investments
Enkon Out of Home partners with METRO Cash & Carry for shopping cart advertisements
Kolkata based outdoor advertising firm Enkon provides advertising space to some 2500 shopping carts in Bengaluru, 400 carts in Kolkata and 800 n Mumbai
Enkon Out of Home has signed up with international self-service wholesaler, METRO Cash & Carry, for commercial advertisement on shopping carts in Bengaluru, Mumbai and Kolkata. Enkon OOH has taken some 2500 shopping carts in Bengaluru, 400 shopping carts in Kolkata and about 800 in Mumbai. The area of advertising displays in each shopping cart is about 10 sq. ft.
Previously the firm had operated with Spencer’s Retail and it has now forayed into the national market for the first time in ambient advertisement category. METRO Cash & Carry has large stores in all Tier I cities and operates around the concept of self-service bulk buying in B2B category.
Aninda Banerjee, MD, Enkon OOH shares, “Enkon – METRO Cash & Carry tie-up has given a presence for Enkon OOH in the South Market and also gives a PAN India presence through Shopping Cart advertising. Advertisers can now plan national campaigns with Enkon in ambient media category.”
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