Contracts & Investments
eg. communications bags train branding rights on DMRC 7 & 8 lines
The OOH firm has won the rights to brand all trains running on Line 7 (Pink Line) and Line 8 (Magenta Line); the rights have been awarded for a period of 9 years
eg. communications, one of the key players in Metro advertising, has bagged the advertising rights for train wraps and inside train branding on two DMRC lines — Line 7 (Pink Line) running between Majlis Park and Shiv Vihar and Line 8 (Magenta Line) running between Janakpuri West and Botanical Garden.
Line 7 will have 52 trains running and Line 8, 29 trains, on which branding and wrapping will be done. This tender has been allotted for a period of 9 years.
eg. communications holds the rights on the Yellow Line connecting Delhi and Gurugram and the Blue Line from Delhi to Noida/Vaishali.
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Campaigns
Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative Concepts
Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples