CASHurDRIVE and Uber-backed Everest Fleet launch tech-enabled transit media network.

In a move set to transform the outdoor advertising landscape, CASHurDRIVE, India’s leading transit media and green OOH branding company, has announced an exclusive partnership with Everest Fleet, a major commercial vehicles fleet operator backed by Uber. Renowned for its strong presence in urban and sustainable transportation, Everest Fleet operates thousands of cabs and electric vehicles across major Indian cities.

The partnership enables CASHurDRIVE to offer branded advertising on over 20,000 Everest Fleet vehicles operating across cities like Delhi, Mumbai, Kolkata, Chennai, and Hyderabad, giving advertisers unmatched reach on high-density urban routes and intercity corridors.

Brands can now leverage a smart, data-backed ecosystem that includes cab wraps, full vehicle branding, in-cab screens, rooftop innovations, and experiential roadshows—all enhanced by real-time data, audience analytics, and location intelligence.

Aditya Kapoor, Head, Supply and Electrification, Uber India and South Asia, emphasized the significance of the alliance “We’re excited about this partnership between Everest Fleet and CASHurDRIVE. It brings new possibilities for brands through smarter use of transit media and technology. We see strong potential in what this collaboration can deliver.”

Siddharth Ladsariya, Founder of Everest Fleet, shared – “Our mission has always been to leverage mobility intelligently. Partnering with CASHurDRIVE enables us to introduce innovative advertising solutions that benefit brands and enhance the overall customer experience by offering added value.”

Raghu Khanna, Managing Director of CASHurDRIVE, added “This is more than just a fleet partnership—it’s a chance to reimagine how brands connect with people on the move. With exclusive access to such a large and premium fleet, we’re creating a new kind of visibility that’s dynamic, mobile, and deeply rooted in everyday urban life.”

The collaboration reinforces CASHurDRIVE’s commitment to sustainable, tech-enabled advertising solutions, empowering brands to connect with audiences in more meaningful and measurable ways.