Contracts & Investments
BEST assigns media rights to Signpost India
The media rights are on side and back panels of BEST buses; rights given for 3 years
It is reliably learnt that Signpost India has won the media rights on Brihanmumbai Electric Supply and Transport (BEST) buses as per tendering. A confirmation from the OOH firm is awaited.
BEST opened the bid on August 3 in which more than 5 companies had participated. The tender includes advertising rights for side and back panels of buses for 3 years of duration.
-
PeopleMadison Media strengthens leadership with key strategic appointments
-
InsightsWhy the future of AI in advertising will depend on managing consequences responsibly
-
Insights“AI companies should build barriers against copyright violation”
-
Creative ConceptsZepto celebrates Ratnagiri Alphonso with hyperlocal OOH