Ad Policies & Regulations
Kolkata Metro exploring new ways to boost ad revenues
The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings
Kolkata Metro plans to boost its non-fare revenue through new advertising options, on the lines of Delhi Metro & Mumbai Metro. The metro corporation has partnered Indian Institute of Management – Calcutta to chalk out the plan. As per reports, IIMC has submitted its report suggesting alternative revenue sources through advertisements on formats like Wi-Fi-powered mobile screens, and LED panels & video walls inside the coaches. While suggesting the options, the institute has kept the aesthetics of stations in consideration.
In 2017-18, the Metro’s earning was about Rs 195.4 crore. Of this, about Rs 12.7 crore came from non-fare revenues. In 2018-19, the metro corporation expects NFR of Rs 21.3 crore.
While the existing Kolkata Metro infrastructure may not have infrastructure to create many media formats, all new stations on the network will be designed for the same.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Instamart runs “Aambulance” on Mumbai streets for mango lovers
Madison Media strengthens leadership with key strategic appointments
Why the future of AI in advertising will depend on managing consequences responsibly
“AI companies should build barriers against copyright violation”
Zepto celebrates Ratnagiri Alphonso with hyperlocal OOH
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Digital Marketing/Social Media Executive
Job Description: Planning and driving strategy for the company’s online/promotional content based on new SEO/digital performance metrics Planning and...
Content Writer- Reporter
Job Description Reporting and writing daily industry news for company publications related to out of home advertising and brand marketing...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Carat Hong Kong powers ‘Keep Going’ momentum with immersive OOH across two MTR stations
The campaign is executed across Admiralty and Tsim Sha Tsui MTR stations, two of Hong Kong’s highest traffic commuter hubs.
OpenTable turns unpaid motherhood into a giant OOH receipt in Melbourne
The campaign is created by Melbourne-based agency 2045
NIVEA and Real Madrid turn a photobooth into an immersive fan experience
This campaign was executed in Belgium in collaboration involving Bauer Media Outdoor Belgium and Omnicom Group
Maruti Suzuki extends media mandate with WPP Media
The account is estimated to be Rs. 1200 crore
KitKat taps into hockey fever with ‘Lucky Break’ OOH in Toronto
The campaign is created by Courage
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
-
PeopleMadison Media strengthens leadership with key strategic appointments
-
UncategorizedDentsu retains Heineken’s global media account
-
Creative Concepts
OpenTable turns unpaid motherhood into a giant OOH receipt in Melbourne
-
Markets in FocusOOH delivers 2x the performance lift of TV: New OAAA and Kochava Study