Greater Noida Authority to award ad rights on 76 unipoles

Greater Noida Authority is set to award rights for 76 unipole advertisement sites in the city. Hindustan Times cites in a report that the authority aims to collect revenue of around Rs 100 crore over the next seven years from these contracts.

In a bid to prevent unauthorised media, the authority will also give a unique QR code to each unipole in the city. The QR codes will help identify the exact location of each unipole.

The unipole sites will be located in high-traffic areas such as highways, expressways, and busy urban locations.

The unipoles can be illuminated from the outside or from behind, but self-lit unipoles are not permissible. These unipoles will feature a uniform colour scheme and will be adorned with designer frames.