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Insights1 day ago

‘OOH will evolve into a tech-enabled, measurable medium by 2030’

Insights by Santosh Smith, Founder & CEO, Doohit.ai, on infrastructure, programmatic adoption, and measurement in OOH

Tenders1 day ago

MCG opens E-auction for over 400 OOH sites across Gurugram

Municipal Corporation Gurugram has announced a large-scale e-auction for outdoor media sites across six clusters, offering a mix of unipoles...

Campaigns1 day ago

Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk

The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...

Insights2 days ago

Inside Mumbai Metro: A Walkthrough of a high-impact OOH ecosystem

Featuring Rohit Chopra, COO, Times OOH, this walkthrough video explores how Metro Line 1 and the Aqua Line are shaping...

Creative Concepts2 days ago

ZILO translates ‘Try at Home’ into physical OOH

The installation is created by Sakshi Advertising Company

Insights3 days ago

“Impressions don’t guarantee visibility. Attention is what really matters.”

Mangesh Shinde, Co-founder of OSMO, shares insights on how attention, placement quality, and data-led tools are reshaping OOH measurement and...

Creative Concepts3 days ago

Yoshi breaks out into Sydney streets for The Super Mario Galaxy Movie

The campaign is executed for Universal pictures in partnership with JCDecaux Australia and EssenceMediacom

International Events3 days ago

WOO sets out the four main themes of its 2026 London Congress

The conference will be held from June 3 to 5 in London

Insights4 days ago

‘Audience measurement will never be effective without asset measurement’

In an exclusive interaction with Media4Growth/Outdoor Asia, Shekhar Narayanaswami, CEO of Times OOH, and the Chairman of the Indian Outdoor...

Campaigns4 days ago

Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation

The campaign is executed by Posterscope India

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