Times OOH bags exclusive 20-yr ad rights at GMR Goa International Airport, Mopa

Times Innovative Media Limited (Times OOH) was recently awarded the exclusive 20-year advertising contract for the Manohar International Airport, a greenfield airport at Mopa in North Goa. 

The GMR group is developing the new airport in Mopa, North Goa, to ease capacity constraints and flying time restrictions caused by a strong military/naval presence at the existing airport at Dabolim, South Goa. The Mopa airport will be developed across four phases to reach a target passenger capacity of 13 million travellers per annum vs the 8 million currently served by the Dabolim airport. This airport is a full-service airport catering to domestic and international passengers besides freight services. The first phase of the airport is complete, and Mopa Airport started its commercial operation from January 5, 2023. 

Goa is visited by large numbers of international and domestic tourists each year because of its white-sand beaches, active nightlife, places of worship, and World Heritage-listed architecture. 

“North Goa has been the favourite haunt of tourists from India and abroad due to its popular beaches and the active nightlife it has to offer. An airport in its proximity would serve as a convenient transit point for most travellers. After scripting a successful running advertisement partnership with the GMR group at the Delhi airport, we are delighted to partner once again with the GMR Group as the exclusive advertisement concessionaire for Mopa Airport too.

Due to its strategic location, direct international flights, and unrestricted fly-time options, we expect Mopa airport to be the preferred transit point for travellers to and from Goa. We have deployed a wide range of world-class media options that would cater to the contemporary and modern media objectives of local and international advertisers,” says Shekhar Narayanaswami, President – Times OOH.