Contracts & Investments
Pioneer Publicity wins media tender in Kolkata
The tender includes different kind of OOH formats, where the properties are situated at prominent locations within the city.
Pioneer Publicity won the outdoor media tender in Kolkata. The tender includes different kind of outdoor formats like kiosk, flyover bridges, pillars and etc. All properties are based at prominent areas of the city like Park Street, AJCBose road to name a few. The duration for the tender is three years.
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industry updates
Rohit Chopra of Times OOH joins Gujarat Talks OOH panel on infrastructure-led growth
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Hocco brings its East India debut to Kolkata streets with a pujo-themed campaign
Mantra Ads joins Gujarat Talks OOH as Associate Sponsor
US study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples
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‘Let’s create an empathetic space for women’
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‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
The billboard plays on Blinkit’s brand identity to promise a familiar Gujarati treat after Garba, using local food culture and...
Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
The 16,000 sq. ft. visual experience brings Karnataka’s mythical forms and cultural heritage to life through advanced 8K Japanese projection...
Paramount Pictures takes ‘Street Fighter’ from street signs to larger-than-life OOH stunts
From fight-inspired street signage to a billboard featuring a larger-than-life stunt, Paramount Pictures turns the streets into an extension of...
‘Sunfeast Mom’s Magic Shines’ lights up the festivity with ‘Ei Pujo, Shine Koro!
The brand transforms Harish Park into ‘Kolkata’s Shiniest Pujo Pandal’, celebrating the light, creativity and festive spirit of Kolkata’s Durga...
Bingo! Tedhe Medhe brings ‘Abol Tabol’ to life through an immersive Durga Puja experience
At Rajdanga Naba Uday Sangha in Kolkata, the brand blends Bengali literary nostalgia with playful installations, interactive games and digital...
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...
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Campaigns
Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative Concepts
Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples