A round up of the moments and trends that shaped the OOH industry in 2025
The amendments span definitions, auction processes, site selection norms, format sizes, and the use of digital and innovative OOH formats, significantly impacting media owners, advertisers, and...
In an age driven by attention economy with excessive focus on clicks, shares and instant gratification, Stephen Joseph, Group CEO of Ocean Outdoor, explains why there’s...
As the industry evaluates the newly announced BMC OOH Policy 2025, insights from Junaid Shaikh, Managing Director, RoshanSpace Brandcom, and Payal Patel, Co-Founder, Devangi Outdoor, shed...
The rights are for a period of 15 years
The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, Director of Sun Sign & Technologies, in this...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann, and TBWA.
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next chapter of Out-of-Home advertising, in this...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows Advertiser to put any size of...
London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube at Flannels Oxford Street, one of...
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually...
The campaign is created with Fabric Social and fronted by Grime Gran
The campaign was supported by a wide group of partners and sponsors, including Coca-Cola, Mauritius Glass Gallery, Panagora-Miko, La Vanille...
The campaign is executed by Platinum Outdoor
The campaign is executed by Say It Loud Media
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and...
Radiant Synage is all set to present display solutions designed for both indoor and outdoor use at DDX Asia 2026,...
Rajat has moved from V2 Retail Ltd. to join Khimji Jewellers, where he was a key player in coming up...
At DDX Asia 2026, Newtech Video Systems is set to present new LED display innovations designed to deliver better performance,...
Insights from Kunal Gurnani, Head of Branding & Advertising, Utkarsh India, on how OOH continues to reinforce brand presence, drive...
At the expo, Lumina Displays will be showcasing a mix of portable and fixed-installation LED solutions, addressing the need for...
At DDX Asia, PixelStar Vision will showcase Dahua’s next-generation display portfolio, with a strong focus on immersive, high-resolution visual experiences.
The centerpiece of the build is a staggering 8-meter-tall popcorn box, overflowing with over 1,500 individual pieces of hand-painted popcorn.
The activation centered on a massive digital screen featuring Hocco’s mascot, Budd. Using motion-capture technology, festival-goers were challenged to mirror...
Digital Tranzform will exhibit pre-store, in-store and post-store solutions at DDX Asia 2026, a platform that brings together solution providers,...