The duo records the highest single-campaign haul in 16 years, securing 10 Golds and 2 Silver
Deepak Joshi, Director – Sales & Marketing, Garware Hi-Tech Films, shares how the company is leveraging its legacy in high-performance film materials to build sustainable, durable...
Amman Anup Kumar, Partner at R. Kumar Opticians, offers a layered view of outdoor advertising, where creativity drives recall, airports outperform streets, and the city’s DOOH...
This significant win entrusts WPP Media India with the full spectrum of media services, leveraging the strategic expertise, data-driven insights, and innovative solutions.
The recent protest by the Telangana OOH industry body in response to the Government Order 84 based on the newly approved Comprehensive Outdoor Advertisement Policy for...
As per the tender document , the contract offers advertisers a three-year license to design, install, manage, and monetise advertising opportunities across the station, positioning it...
Shailesh Pithadia, Founder and CEO of SkyBlue Group, offers a sharp perspective on outdoor advertising, where billboards build belief, but experiential formats across malls and airports...
JadeBlue Lifestyle India Limited's Executive Director Shambhav Chauhan has a sharp eye for what works on the street, and an equally sharp view of why Ahmedabad's...
If a brand has a social media strategy on the plan then it needs to build in DOOH to make it better and more effective, says...
This consolidation brings all media responsibilities under a single, integrated model, enabling more consistent and cohesive planning and execution.
The campaign is executed by OMD Australia
The campaign is developed by independent anti-advertising agency Thingy & Thingy®
The campaign was built around a coordinated cab branding activation across the city. As founders landed in Chennai, they received...
The campaign is executed across UK and Spain and created by BBH London
The campaign is executed by MOMS Outdoor
Insights by Sahil Gohel, Director, Blue Buddha, on how the brand is rebalancing its marketing mix in Gujarat’s evolving retail...
The billboard features a large-scale installation of the fan mounted onto the surface, with rotating blades creating a live, kinetic...
Amman Anup Kumar, Partner at R. Kumar Opticians, offers a layered view of outdoor advertising, where creativity drives recall, airports...
This significant win entrusts WPP Media India with the full spectrum of media services, leveraging the strategic expertise, data-driven insights,...
The results of the 20th edition of the much awaited OOH Advertising Awards (OAA) will be held on the evening...
The recent protest by the Telangana OOH industry body in response to the Government Order 84 based on the newly...
Uber brought a slice of holiday behaviour into the city by turning parked cars into visual metaphors for “sunbed reservations.”
As per the tender document , the contract offers advertisers a three-year license to design, install, manage, and monetise advertising...
Shailesh Pithadia, Founder and CEO of SkyBlue Group, offers a sharp perspective on outdoor advertising, where billboards build belief, but...
JadeBlue Lifestyle India Limited's Executive Director Shambhav Chauhan has a sharp eye for what works on the street, and an...